I did an internal audit not that long ago, and I was surprised at the amount of money being used on advertising. It would not be so surprising if it had been working, but I did not notice a spike in our sales figures after any of the advertising blitzes. I wanted to continue advertising, but I wanted it to be good advertising. Otherwise, I am just throwing money out the window. When I started researching marketing and advertising tips, I came across quantum postcards for direct mail marketing.

We had never tried direct marketing this way before, but I knew we had nothing to lose. I looked at the site and was impressed with the variety that was on there. I already had in mind what I wanted, which was a small glossy card with our company name and address on it as well as a coupon that could be brought in for a store wide discount. Even though my mind was made up on that, I still looked at the other available options, knowing that I would probably switch things up with our next mailing if this helped our sales increase.

With everything that I read, I didn't see how it would not help sales. The thing I liked best, other than the actual designs of the cards, was the price. They were already low, but there were deals I could take advantage of as well. Because of the size of my order, I qualified for free shipping on top of already low prices. I don't know how they can offer such low prices, but I am grateful that they do. Business definitely spikes now after one of our advertising blitzes since that is the only way we do them now. I am already looking at a new design for our next advertising campaign!

We all think that promotional products are just things that people are going to throw away when they get home, which is definitely true if you give them something like a pen or a shirt, those things will be worn or used and then thrown away, never to continue returning on the money that you invested into them. Sure, they might help you to get some quick profit and that is definitely ok, but if you want something that lasts and lasts than I suggest you give them something lasting. The most recent good example of this that I can think of is a coffee mug, there are tons of them out there that are just blank and waiting to be printed on, of course they cost a little bit more than a shirt or a pen, but if you think about it, it is something that will never get thrown away.

Sure it might break sometime, but very few of them will end that way, a lot of them will last for a very long time and work out in your favor. I mean it is something that will likely get passed from person to person, so once it has worked its magic on one person it might end up in a garage sale where another person picks it up and the cycle continues, you don't get your use out of it just once, you get it many, many times. It is also a sort of conversation starter, people see something written and they instantly want to read it so if you make the cup interesting than people that see it will also have it stuck inside of their head, there is no way to lose with a coffee cup, but of course there are tons of other options out there, so essentially just get creative.

2. OUT & WITHIN, exploration of life,art exhibition Event on 2013-12-30 11:00:00 ‘out & within’ e x p l o r a t i o n o f l i f e About the exhibition: Indulging in creativity is not only a passion for some artists but also is a way of discovering about human life and express through their creations. Promising artist Aniket Khupse & senior painter Satish Pimple go on a journey to explore and construe what human life is all about. Despite the age difference, they both seem to be sharing something in common – the zest to explore human life – and this exhibition is rendition of their discoveries from ‘out’ & ‘within’ life experiences. What is truly important and amazing is that they both present their works dealing with two fundamental aspects of life – one is metaphysical or realistic part and other is related to mind. Both are equally important attributes of human life. Whilst one facet is about dealing with outer, materialistic world, tackling various situations and moving ahead in life, other is about listening to your inner core, self-realization and contemplation. Listening to your mind dictates you to choose right path in your life and vise-a-versa, human mind grows and matures building upon real life experiences. Both aspects are correlated to each other and are incomplete without another. On achieving synergy between the two, a complete human being is created. Aniket Khupse: Aniket Khupse’s visuals can be read as intellectual and highly expressive anecdotes of human life. In his paintings, he treats canvas as a visual narrative where characters meet, tackle with various situations in life, react, learn from experiences, mature, grow and sail ahead in the journey of life. The proficient use of water colour in layers brings fluidity & depth to his compositions, constantly shuffling us between past & present. Khupse metaphorically uses various symbols to depict very sensitive qualities of human life, quite often as a subtle back-drop on his canvas. Apart from being a great visual treat of balanced compositions, colour harmony & textural quality, the personification created in his works facilitates very close dialogue to the viewers between them and his creations. Satish Pimple: Satish Pimple has been painting for nearly 40 years and his vast experience is evident in his ability to handle the canvas in an immensely captivating way. He manages to dive deep inside unfathomable inner mind where he reads imprints of emotions, memories, reactions and self-realization. His paintings are hence primarily abstract & sometimes semi abstract which portray a powerful & intense drama of on canvas. The abstract forms interact with each other in a harmony in his paintings. His bold patches & blobs of colours interweave and blur into each other to a varying degree and create a great sense of depth. He prolifically handles oil & acrylic making almost tangible textural patterns. One experiences a great amount of motion & force in his compositions taking you on this visual journey and at one point they become object of pure perceptual experience. at Artists' Centre Mumbai, India
3. K10 Arts Exclusive Indian and International Masters Event on 2013-12-30 00:00:00 K10aRts, offers you certified and original limited edition reproduction art with signature of world renowned Indian and International Masters. Like Raja Ravi Verma, S L Haldenkar, Roriech with other works of art like, Thanjavur Paintings from the Huzur Mahadi Palace of Thanjavur certified by the His Highness Sri Babaji Bhonsle Nail Art, Brass Painting, Portraits, Insence, Handcrafted reproduction furniture, for your Office premises, Home and Gifting. at The Art palate The Club 197 D N Nagar Andheri(E) Mumbai, India
4. Music Industry Showcase Event on 2014-01-03 17:00:00 iMusic Boss ‘Strategies For Success’ Seminar and MusicIndustryShowcase.com is a new paradigm in the ever-changing music industry – a true insiders view of how the business really works and what you can do to strategically further your career! The event is produced for indie artists, up and coming industry professionals, music fans, as well as those who are curious about the music business in general. This all-encompassing music community EVENT starts on Friday April 8th, 2011 and is hosted and executive produced by iMusic Boss President/CEO Dr Brian AC Cochran. This weekly event will feature industry power players including artists, executives, producers, managers and songwriters from the worlds of Rock, Rap, Country, Pop, Latin, Dance, Americana/Folk and Christian music…all converging for an explosive experience of education, networking, and showcasing. iMusic Boss SEMINAR: You are signing up for attendance to the Seminar. The iMusicBoss.com seminar will address hard-core strategies, tips and advice from some of the most successful and influential people in the music business. With INTERACTIVE audience discussions, the seminar will delve into the ‘new music business model’ of 21st century. SHOWCASE: Here’s how it works, when you sign up for the seminar, artists who are interested in being considered for the showcase will register and upload a sample of their music on http://www.MusicIndustryshowcase.com From those artists who sign up, ten will be picked by a panel of industry professionals. In addition, finalists will appear on the Inside the Music Business Radio special on Phat X Radio. Artists/groups/labels can also receive additional exposure in the VIP and attendee bags by signing up for that Opportunity.Biz Help 101 BUSINESS NETWORK Starting on Friday, April 8th, 2011 from 5pm l will be the Biz Help 101 Networking Event. The Biz Help 101 Business Networking Event where businesses will be able to network Every Friday night before the music business seminar at 8pm and the showcase at 9pm.Will be held at Imagine That1318 West 9th Street, Upland, Ca. Artist signup and more information go tohttp://www.MusicIndustryShowcase.com or call our toll free number 888-985-5552 at Embassy Suites Hotel Santa Ana-Orange County Airport North 1325 East Dyer Road Santa Ana, United States

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